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Media Studies

The Medium is the Message

There are few English quotes that actively change my perception on the world. Marshall McLuhan was an individual ahead of his time when the term "The Medium is the Message"ย was coined in Understanding Media:ย The Extensions of Man (1964). Communication mediums, and not the content sent from those mediums, ought to be the primary focus of study. This phrase, when taken to its extreme, has the power to reverse indoctrination, question metaphysical authority, and promotes a unique understanding of technology, economics, and its effects on you.

Including McLuhan's Media Ecology into theย Tesseract Curriculum has massaged together a near lifelong existence with digital media in his predicted Global Village. Plenty of mind-altering sentences (ontological reconfigurations) can be found in McLuhan's work, including the Tetrad of Media Effects, a way of studying media and its effects on your perception.

Enhances

What does the medium enhance?

Reverses

What does the medium flip into when pushed to extremes?

The Medium is the Message

Retrieves

What does the medium retrieve that had been obsolesced earlier?

Obsolesces

What does the medium make obsolete?

๐Ÿ“œ Categories of Study

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Natural

  • Drawings
  • Sculptures
  • Ceramics
  • Crafts
  • Architecture
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Music

  • Indigenous
  • Religious
  • Popular
  • Classical
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Literature

  • Books
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  • Essays
  • Lectures
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Visual

  • Paintings
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  • Video
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Performing

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  • Magic
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Culinary

  • Diet and Nutrition
  • Beverages
  • Food Safety
  • Hospitality
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Fashion

  • Headware
  • Neckwear
  • Tops
  • Trousers
  • And more...
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Interactive

  • Phones
  • Radio
  • Television
  • Video Games
  • AR/VR
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Digital

  • Automation
  • Analytics
  • Commerce
  • Memberships
  • And more...

โšกDigital Technology

Poe's Media Effects

Digital technology is a series of networked services that allow many mediums to speak to each other in order for you to read this sentence. Marshall Poe's Aย History of Communications (2011)ย identifies eight attributes of media technology in relation to media network attributes. These analytic fields are used for reviewing Digital technology for Exploration usage.

Accessibility

Accessibility: the cost of getting and using a medium.
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Privacy

Privacy: the cost of hiding the identity of users and the content of messages in a medium.

Fidelity

Fidelity: the degree to which data in a medium are coded.

Volume

Volume: the cost of sending messages in a medium relative to size.

Velocity

Velocity: the cost of sending messages in a medium relative to speed.

Range

Range: the cost of sending messages in a medium relative to distance.

Persistence

Persistence: the cost of storing messages in a medium relative to time.

Searchability

Searchability: the cost of finding messages in a medium.

๐Ÿš€ Exploring Media

Media references are embedded in Explorations and Circles of Social Life

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